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Trusted by over a THOUSAND startup founders including alums from


“Greg has been an incredible mentor to me—not just for my startup but for life in general. He has this rare ability to cut through the noise, ask the right questions, and help me see things from a whole new perspective. Whether it’s figuring out how to grow my EdTech startup, optimizing my daily routine, reviewing my keynote speech, Greg’s advice is always spot on. He’s ridiculously generous with his knowledge and experience, and he genuinely cares about the people he helps. If you get the chance to learn from him, take it—you won’t regret it.”
Ray Hung

“Greg's mentorship has been crucial to my growth as a first-time founder and to the development of my startup. He is literally helping me achieve my dreams.”
Amber KB Wilson

“Thanks to his wealth of knowledge and his years of experience, he is always able to make a clear assessment and provide pointed suggestions on how I can improve myself and my business.”
Jan Oris

“What I liked about Greg is that he provides straight to the point, no bullshit advises. He is very resourceful in tools, people, and processes. A quality that is needed in every entrepreneur.”
Zhen Ming Ng

“Anyone craving help with founder lifestyle, ideation/validation, finding customer channels, MVP building, launching, or even design or user-research questions, book his brain now!”
Maxine Cunningham

“Greg’s mentorship is a goldmine, revealing growth opportunities in both businesses and individuals. Nothing compares to the hands-on experience that Greg possesses.”
Dillon Mysliwiec

“Greg is exceptionally generous with his knowledge and support. Getting his insights, advice and guidance is like walking into a vault full of gold.. His support is invaluable”
Leah Spasova
Startup founders don't need prescriptive, one-size-fits-all approaches to coaching.
You need the right guidance at the right time.Tailored coaching with Greg Zen can help you overcome nearly any obstacle you encounter, all with less stress and uncertainty and will give you actionable advice, along with proven strategies and best practices in:
Ideation
Validation
Business Models
Strategy
Product
Design
Go-to-Market
Fundraising
Cofounders
Leadership
Founder Lifestyle
and so much more
Greg Zen is a sought-after technologist, executive-level creative expert in all things product, innovation, and user-centered design. Greg is a US Navy veteran, serial founder and small business owner, startup advisor, and coach to startup founders and entrepreneurs.Greg has decades of leadership experience across an array of industries and technologies, and many years of coaching, especially early-stage founders and small business owners.With a strong belief that startup founders are the tip of the spear moving humanity forward, Greg Zen has made it his mission to do his part to keep that spear sharp and pointed in the right direction.Above all, Greg seeks to empower founders with the tools to rise to the occasion again and again, confident in overcoming any obstacle or challenge.Greg is also a survivor of a Stage IV medical condition and as a result has a great deal to teach about leading a healthier founder lifestyle. Any founders looking to optimize their daily life though better sleep, nutrition, fitness, and supplementation will find Greg happy to share his knowledge.To learn more about Greg Zen visit:
Choose from various session lengths, ranging from 30 minutes to a full day, for targeted guidance on your most pressing challenges.
Get valuable insights and support through direct and private chat access to Greg Zen with an affordable monthly subscription.
Choose from 1 to 4 monthly coaching calls depending on your needs. You can change plans at any time. All plans include direct chat access.
Need something closer to an on-call mentor, coach, or advisor? Elite clients get the full suite of services. Quarterly and annual plans available.
Asynchronous chat with quick turnaround times.
Chat access with 24 hr or less response time
1-mo free w/ 1-yr subscription
Upgrade to video call plans anytime
1-on-1 calls (video or audio) and access to private chat.
Choose from 1, 2 or 4 coaching calls per month
1 month free w/ 1-yr subscription
*Varies based on Flex choice
Retainer access with same day response and more.
On-call during business hours
Small group access (5 or less)
Recordings and transcripts
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“Greg is a wealth of knowledge for startup founders and he helps me regularly with great advice and strategies that push my goals and business forward.”
Boris Sapozhnikov

“Thank you Greg for always being extremely generous with your knowledge and support, and helping me commit less mistakes and walk on the right path.”
Shrish Paul

“Greg is truly gifted and dedicated. He shares his vast knowledge and experiences.. helping others with their needs and instilling confidence in the person to continue their entrepreneur journey.”
Austin Bellino

“Greg is a seasoned vet in the tech scene who's an incredibly diverse thinker with deep experience. He offers incredibly earnest, high-quality guidance for new founders. Thanks Greg!”
Craig Kahle

“He provided a ton of value not only just on my YC application but also provided good designer feedback. Greg is a great resource and I hope you all take advantage of this!”
Nik Kotov

“Anyone thinking about pulling the trigger on Greg's offer? Do it! He provided more value and time than I could have asked for. He gave actionable steps to get me to where I need to be”
Gabriel Ramirez

“Now I understand what my customers want better and have created a much better offering than my original idea. I recommend Greg Zen to anyone just getting started!”
Raj P.

“Great startup insights and strategic direction setting advice Greg! Thank you very much.
For those who may need advice in the context of entrepreneurship, I highly recommend Greg Zen!”
Washaya W.
©️ Greg Zen - made with ❤️ in California
Four (4) coaching calls /month
Chat access between calls
1 month free w/ 1-yr subscription
Two (2) coaching calls /month
Chat access between calls
1-month free w/ 1-yr subscription
One (1) coaching call /month
Chat access between calls
1 month free w/ 1-yr subscription
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©️ Greg Zen - made with ❤️ in California
In order to ensure a retainer relationship is a good fit, an initial consultation is necessary to explore your needs and expectations, and set the path forward.There is a one-time fee of $300 for this 90-minute consult.If you wish to proceed, the next step is to schedule your consultation.
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©️ Greg Zen - made with ❤️ in California
These Terms of Service (“Terms”) govern the consulting and advisory services provided by Greg Zen, et al.
(“Consultant,” “we,” or “us”).By engaging Consultant’s services, you (“Client,” “you”) agree to be bound by these Terms.1. NATURE OF SERVICES (Consulting Only)- Consultant provides professional consulting, coaching, and advisory services only. Services are time-based, discretionary, and judgment-driven.
- Any materials, documents, analyses, recommendations, frameworks, workflows, or artifacts provided are incidental to consulting services and do not constitute products, guaranteed deliverables, or assurances of outcome unless expressly agreed in writing.
- Services outside of consulting such as document review, revision or creation are not in scope of coaching and priced in addition. Prices for consulting outside of coaching begin at $300 / hr unless agreed to in writing before project start.
- No changes in pricing are allowed unless agreed upon in writing.2. NO EXECUTION / NO CONTROL- Consultant does not implement, execute, monitor, or control Client decisions, operations, systems, or actions.
- Client retains sole authority and responsibility for all decisions, actions, and outcomes.3. AI TOOLS, SEARCH, and 3rd-PARTY INTEGRATIONS (Risk Allocation)- Consultant may reference, recommend, demonstrate, or use third-party tools, including but not limited to artificial intelligence systems, search engines, software platforms, datasets, or automation tools (“External Tools”).Client acknowledges and agrees that:- External Tools are not owned or controlled by Consultant;
- Outputs may be inaccurate, incomplete, misleading, biased, or harmful;
- Consultant provides no representations or warranties regarding External Tools or outputs.All risk is expressly assumed by Client, including:- Reliance on outputs,
- Actions taken or not taken based on outputs,
- Consequences arising with or without reliance or action.This applies equally whether:- Consultant uses External Tools on Client’s behalf, or
- Client uses External Tools independently or under Consultant’s advisement.Consultant shall not be liable for any outcome arising from the use of External Tools.4. NO RELIANCE / NO PROFESSIONAL ADVICE- Services and any associated materials are provided “as-is.” Nothing constitutes legal, financial, medical, tax, or investment advice.
- Client agrees not to rely on any statement or output without independent verification.5. CLIENT RESPONSIBILITIES- Client is solely responsible for:
evaluating information, validating outputs, ensuring compliance with applicable laws, and determining suitability for Client’s circumstances.6. SCHEDULING, CANCELATION, and NO-SHOWS- All sessions are scheduled by mutual agreement.
Client Cancellation or Rescheduling:
- Client must provide at least forty-eight (48) hours’ notice to cancel or reschedule a session, unless otherwise agreed in writing.
- Sessions cancelled or rescheduled with less than 48 hours’ notice are forfeited and non-refundable.
- Failure to attend a scheduled session (“no-show”) constitutes forfeiture of the session fee.Consultant ReschedulingConsultant may reschedule sessions as reasonably necessary. Client’s sole remedy is rescheduling of the affected session. NO REFUNDS.7. FEES and REFUNDS- Consulting fees are as agreed in writing.
- All consulting fees are non-refundable unless expressly stated otherwise in writing.
- Dissatisfaction with advice, outcomes, or results does not entitle Client to a refund.
- Any chargebacks after services rendered can be treated as attempted fraud and are subject to investigation and prosecution under applicable law.- Chargebacks resolved in Consultant(s) favor shall be subject to all fees legal and otherwise and a 30% charge, payable to Consultant within 30 days, where allowable by law.Time-based services are deemed earned upon availability and scheduling, not outcome.8. ENGAGEMENT STRUCTUREServices may be provided as single sessions, packages, retainers, or ad-hoc advisory engagements.These Terms apply regardless of engagement format.
Any conflicting written agreement must explicitly override these Terms to be controlling.9. RECORDING and NOTE-TAKINGClient may not record sessions or use digital note-taking, transcription, or AI capture tools without prior written permission from Consultant on a per-instance basis.Unauthorized recording or capture constitutes a material breach of these Terms.Consultant has no obligation to record sessions or maintain notes.10. INTELLECTUAL PROPERTYAll methodologies, frameworks, prompts, processes, materials, and know-how remain the exclusive intellectual property of Consultant.Client receives a limited, non-exclusive, non-transferable license for internal use only. No resale, redistribution, publication, or derivative use is permitted without written consent.11. DISCLAIMER OF WARRANTIESSERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.”
CONSULTANT DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.12. LIMITATION OF LIABILITYTo the maximum extent permitted by law:- Consultant shall not be liable for indirect, incidental, consequential, special, or exemplary damages.
- Consultant’s total liability shall not exceed the amount paid by Client to Consultant for one (1x) session at maximum $300 (dependent on plan pricing chosen by client) preceding the claim.13. INDEMNIFICATION
Client agrees to indemnify and hold harmless Consultant from any claims, losses, damages, or expenses arising from:
- Client decisions or actions;
- Client use of External Tools;
- Client reliance on consulting outputs; or
- Client violation of law or these Terms.14. FORCE MAJEURE and AVAILABILITY- Consultant is not liable for delays, interruptions, or inability to perform due to events beyond reasonable control, including illness, technical failure, emergencies, or force majeure events.
- No guarantee of ongoing availability is made.15. ARBITRATION; VENUE; GOVERNING LAW- Any dispute shall be resolved by binding arbitration in San Bernardino County, California, under rules selected by Consultant.
- All arbitration costs and fees shall be borne entirely by the Client.
- These Terms are governed by California law.16. NO CLASS or REPRESENTATIVE ACTIONS- All claims must be brought individually.
- No class, collective, or representative actions are permitted.17. SEVERABILITYIf any provision is held unenforceable, the remaining provisions remain in full force.18. ENTIRE AGREEMENT; MODIFICATIONS- These Terms constitute the entire agreement regarding consulting services and supersede all prior discussions.
- Client agrees Consultant may modify these Terms at any time.
- Continued engagement constitutes acceptance.